This Is The Place Where Physicians Find Prosperity!
"How To Use Marketing To Perpetually
Increase Your Medical Practice Income
In Any Economy"
Dr. Graham www.MarketingAMedicalPractice.com 702-258-0415
Marketing Home / About Us / Article Archives / Practice Insights / Practice Insights Archives / Upgrade Your Business /
Upgrade Your Marketing / Disclaimers-Policies / Business Success Library1 / Contact Us / Ezine Magazine / Site Map /
CG Graham Internet Enterprises
My Mission...Based on the fact that the medical profession continues to deteriorate from the complete lack of education in business principles and marketing knowledge, it provides us with the incredible opportunity to correct that deficiency by any means possible that is within our ability and power to do so.
My Convictions... Overwhelming evidence from studies, research, respected business experts, and formidable business schools have revealed undeniable proof that businesses succeed at their highest potential only when the foundational business principles are applied consistently to
Consequently, physicians and other professional healthcare providers who lack an academic foundational knowledge of business are predestined to ultimately fail financially to some degree in their medical business
If the result is not complete business failure, then one is subject to a medical practice of very mediocre profitability. It contributes extensively to the serious frustration and disappointment felt by those physicians over the last decade.
The resulting attrition of doctors in our country and elsewhere is marked by increased bailing of doctors from medical practice.
Retiring earlier than planned and refusing to acquiesce to incomes that are far below what they have honestly earned through extended education efforts and prolonged time in training are inciting factors... without even mentioning the rapidly increasing costs of their education.
We believe that any physician or other medical professional who is provided with the tools they can use to reach their highest potential and value to their patients and society, will not only remain financially solvent but actually continue to grow their income and their practice regardless of the economic circumstances.
These tools are derived from a business and marketing education.
The only way that healthcare professionals can resolve or avoid these financial deficiencies is to learn how to make enough personal income to reach complete satisfaction and fulfillment in
The HOW is through a business education. We stand by this belief.
1. To make physicians and other professional healthcare providers aware of the true cause of their financial problems with their practices.
2. To overcome the blinding effects of fixed mindsets that inhibit physicians from recognizing what they must do to reach their original objectives in the medical profession... not reachable otherwise.
3. To provide the business education and materials necessary for any physician to reach their full potential at any pace they choose.
4. To make a passionate attempt to rectify what has always been missing in the education of medical professionals with the hope that the medical academic minds will find a way to provide business education for all medical students during their medical training process.
Dr. Graham's Business and Marketing Background
We have been in the medical practice business and marketing coaching and education business since 2004. My expert training in business systems and marketing strategies over the last 12 years, and continuing today, is attributed primarily to the Dan S. Kennedy organization known as Glazer-Kennedy Inner Circle, of which I'm a member.
Mr. Kennedy is the world's foremost expert in entrepreneurial business and marketing strategies. In addition to training large numbers of the millionaire business and marketing experts well known in the business world, he, as a renegade marketing expert, is credited with marketing innovations, strategies, and knowledge which were previously unknown, or at least unrecognized by the traditional marketing industry.
Dan Kennedy's ideas have raised the bar on business and marketing expertise. His 80 or so books, innumerable newsletters, variety of seminar teaching programs, international conferences given multiple times each year, and personal interaction being available to any client or emerging entrepreneur, is well beyond what most experts offer.
In addition to being a product of the Glazer-Kennedy Group, I have accumulated the business and marketing knowledge from many other business and marketing experts who have pioneered even more alternative approaches to business functions and marketing programs. Their resources are endless.
Dr. Graham's Personal Life"Reliable Medical Practice Marketing Strategies are Good,
But Learning How To Use Them Effectively Is Exactly
What You Find Here... Period!"
"We care about the health of your medical practice and have created top rated medical websites to help you improve it!"
We acknowledge the blessings of the Almighty Lord each time in our lives
we have used our gifted talents for the benefit of other medical doctors and
You'll notice rather quickly I'm ambitious and passionate about teaching business and marketing. Why else would I have invested so much time in my life
after retirement from medical practice (now 12 years full time) to improving the
lives and incomes of physicians and consequently the lives and health of patients everywhere. I know the good Lord put me exactly where he wants me, although
many times I have seriously questioned his decision... but I wasn't about to argue
Adversity in my life no doubt provided me with the tools to push my natural talents to their upper limits. I'm not complaining, mind you, but I have to admit
they have kept me busy and out of troubleómost of the time! (Whole story below)
Many of you graying-medical-warriors may share the same
kind of memories...
I was raised in small rural town of Platea, PA... population about 250. All
the residents were working hard hoping for a better life while WWII was going on
(1939 to 1945). Attending a small two room grade-school (4 grades in each room) wasn't so bad. The commonplace outside toilets about 40 yards from the school
building in the winter snow with freezing wind blowing off
Lake Erie, however, was what life was like and
Our country high school (about 200 students) in Girard, PA, town population about 2500, still remains about the same today. The school had only two sports (basketball and
football)... unless you include gym class as the third. The American Legion
sponsored a junior legion baseball team in town for those of us who needed another challenge, like me.
Gas was 26 cents a gallon in 1952, and no one felt the need to lock their
doors. Imagine that! It was a generation of hard work and family reunions. Dr. Hollingsworth was the only family doctor in Girard... located in the next town and
he made house calls... someone I considered to be a role model doctor.
At age 12 living on my grandparents farm (parents divorced), I was allowed
to use the small Case tractor by myself to do farm work with my grandfather. By
14, I drove my grandparents in their 51 Chevy everywhere... without a drivers
license. Underage drivers were commonly ignored by police in small towns
My grandparents raised me on their hundred acre "working" farm. During
those hours working out in the fields with my grandfather, I was taught the golden rules to live by... and still do. My grandfather taught school for 22 years before beginning farming. It turned out to be a blessing in disguise for me... had a father figure, security, and grandmother cooking on a coal stove.
With financial help from my family and my summer jobs I paid for both Allegheny College (Meadville, PA) and University of Pennsylvania School of
Medicine (Philadelphia, PA)... since renamed "Perelman School of Medicine" in
honor of the millionaire donor. As a medical student I worked as a male nurse
in the hospital.
Almost every doctor graduating from medical school at that time (1962) eventually was drafted into the military... Vietnam "conflict" had started. I joined
the Navy so that I would have a choice of military services. I served in the Navy
four years and with the Marines two years, from 1961-1967... last year in medical school in the Navy Ensign 1915 program.
Unexpected life challenges... these were mine...
You see, my first mistake was in thinking that if I was in the Navy and on
a ship I would have very little risk of ending up in the actual combat zone in
Vietnam. Boy was I wrong! It wasn't long before I discovered that the Marines
import all their medical personnel from the Navy... not voluntarily.
After completing my year of rotating medical internship at Portsmouth Naval Hospital in Virginia, my next temporary three month military assignment was to organize the first sickbay on the new aircraft carrier USS GUADALCANAL in Philadelphia... while waiting to get into Aviation Medicine School in Pensacola.
After three days on the carrier sea trials in rough seas I came to my personal conclusion that sea-sickness should be placed on the list of disabling diseases. After that, I never became seasick on a ship again.
After completing the 6 month flight surgeon's course at the Naval School
of Aviation Medicine April 1964, I was assigned to a Marine aviation helicopter squadron HMM 365 at MCAF (Marine Corps Aviation Facility) Santa Ana, CA. It
was a pleasant change from living on the East coast.
The second issue I seemed oblivious to at the time, was not recognizing the
fact that the Marines had aviation squadrons that deploy to combat zones. You
guessed it! Not that I really had any choice of assignments. Assignment billets
were made by our class grades and the availability of one of three aviation bases
we requested assignment to. I didn't get one of the three I requested and went
to the bottom of the list of choices. Guess what the last 9 billet assignments at
the bottom of the list were... and that all flight surgeons tried to avoid?
HMM 365 Marine Helicopter Squadron and I deployed to Vietnam Oct.
1964. I was only 14 months out of Internship with no combat trauma or major
surgical training. I found myself and my two corpsmen managing serious combat injuries from the battlefield to the hospitals via H-34 helicopters. You see those choppers in the background of the photo below.
ARVN (Army of the Republic of South Vietnam) casualties were transported
to the ARVN hospital in DaNang. American (including Australian Special Forces)
casualties were transported by Air Force C-123 to the 8th Army Field Hospital in NhaTrang (3 hours south). By Feb. 1965 the Navy field hospital was fully
functioning at DaNang. This was the time that 250,000 US troops were sent into Vietnam by President Johnson and the war escalated.
As an intern in a stateside hospital all serious trauma was managed by
simply calling in the "on-call" trauma surgeon to treat injuries. Combat injury
triage was something I had not been taught, but soon adapted to. At least until we
had a field hospital at DaNang. I say that because when we arrived at DaNang the closest American military hospital for American casualties prior to that
was a 3 hours flight away.
Our tour at DaNang, S. Vietnam became a pivot point of my life. It
turned out that I was one of the few
Naval Flight Surgeons who actually
flew on combat medevac missions
(over 80). Later, flight surgeons were restricted from flying on these
missions, as two flight surgeons had already died on missions in Vietnam... I was
told. Regrettably, my dear friend and corpsman Dan Bennett, 19 years old who volunteered to join our squadron while our squadron was deployed to Okinawa
for 3 weeks in the middle of our combat tour, was killed on a "hot zone" mission
in May 1965. That grieved all of us.
Navy corpsmen after 6 months training and assigned to the Marine Aviation Units were expected to fly on all medevac missions. The Navy assigns corpsmen, physicians, and other medical-dental personnel to serve with the Marine units. I
should have been a dentist... as they avoided medevac duty.
I found that the Navy corpsmen could do everything I could do on a combat medevac mission with casualties, to their credit as qualified medical personnel. I
know because I flew with both of mine on many missions many times.
When my wife now says, "Let's go camping," I suddenly get a completely
different mental picture of the process than she does... in spite of my many
camping exploits while in the Boy Scouts.
I resigned my military commission May 1967. The other choice was to stay in
the Navy and go back to Vietnam again. I left the Navy to start my OBG residency
in Philly. You may be old enough to remember the old "expectation" in the 1950s,
that by joining the National Guard was a unique way to avoid actual combat and deployment. As a result of being a "regular" Navy officer and doctor, I was handed
a one year extension of my Navy service duty time... "reserve" doctors didn't.
I completed three year specialty training residency (OB-GYN) at Hahnemann University Hospital and Medical School, Phila. PA in 1970. After over 20 years in practice in the Bay Area of CA and five years as a hospitalist employee after that
in Michigan, I retired from practice in 1999 at my wife's insistence. My reasons emanated from my increasing frustration with the medical practice malpractice environment and the health problems it caused for me.
"Great accomplishments have resulted from
the transmission of ideas and enthusiasm "
Thomas J. Watson
My wife Linda was raised in Portland, OR... then Redding, CA, attended
Univ. of Oregon, and spent over 30 years as a Medical Assistant in several doctor's offices, the last 20 or those in my medical office as manager. She has spunk,
brains, and loves helping people. How could I help not marrying her? It's
impossible to relate how many times her incredible judgment, business savvy, and social acumen kept me on the right path.
The only exception I can think of is when she got me on a pair of skis for my
first time at age 45. You might say it bruised my ego, strained my judgment,
terrorized my sense of balance, and scrapped my mental picture of how easy it
would be... at least on the first day. We did come out about even, when it came
OKóNow about my writing credentials...
My writing talent came to me inadvertently. The need to educate my patients became obvious right from the start of my private medical practice in 1973. It
began with constructing some simple medical treatment instructions and advice as handouts for my patients. No other local physicians were doing that in the
Forgetting what your doctor just told you, is usual. It gave patients a second resource for referencing the healthcare information without having to call back
and ask. It saved myself and my office staff hours of time with phone calls
It was easy for me to write everything in simple-to-understand terms. Patients often asked for extra medical handouts to give other family members and friends.
I had no idea at the time that it actually was a method of marketing my medical practice. An enjoyable hobby to educate my patients was all it was intended to be.
My idea spread to a few other physicians eventually, however, most physicians remained stuck in the belief that it was a useless gesture that never
The interesting thing about the personal instruction and postop handouts that
I created for all my patients (in the 5 hospitals I was on medical staff of) was how
I was treated when I started doing it. For the first 6 months I found that my stash
of handouts in the hospital nursing station, I commonly found in the
ward trash can.
When I saw the benefit of my handouts, my suggestion to the medical staff committee to create similar handouts for everyone to use if they wished to do so,
was rapidly dismissed as an insult to them. I believed it was a remarkable benefit
and they thought I was an arrogant SOB to even suggest such a thing by trying to "force" other doctors to adopt my ideas.
The present day spin-off of my ideas along those lines are the new
HIPPA and other governmental agency healthcare requirements
mandating these exact ideas be implemented by doctors after 2006 and
since. They even are now mandating creation of actual manuals in
doctor's offices to cover these and many other "logging" issues.
You might be amazed at what actually is being thrown at physicians today.
You can find the exact details in a book by Steven M. Hacker, MD, The Medical Entrepreneur , Page 27, second edition.
A few of my physician associates, 6 doctor call group, started making upMy brother got me started.
their own patient information sheets using mine as a guide.
An accumulation of instructional books and information about writing
effectively kept me in the flame and improved my writing ability... even if it
started as just a useful medical hobby of mine.
He encouraged me to test the waters of the medical publication world just for
the heck of it. Joe Conn, editor of Modern Physician, felt sorry for me and agreed
to publish a short article of mine in Modern Physician. I was hooked.
Being able to publish ezines, newsletters, and eBooks on the Internet has
opened another great opportunity for me to continue to help other doctors using
the knowledge both medical and business related which I have accumulated over
all those years.
Many of my medical articles are being published in the article directories,
primarily in ezinearticles.com, and other publications. My articles are all reviewed
and approved by the ezine editors for acceptable, credible, and valuable content...
no useless info allowed.
Medical professional educational articles published on my medical website
at... www.marketingamedicalpractice.com and will never get any better than
what you'll find on my site.
It's hard to quit! ó being productive, that is.
Somehow the thought of listing my credentials, medical and social
organizations I belong to (and have belonged to), and other awards just doesn't
seem appropriate here. If you prefer a list, I'll send you oneóno problem! You
can also view a copy of my CV if that's of interest to you.
(Curtis G. Graham, M.D., FACOG, FACS)
P.S. The medical profession has continued to accomplish unbelievable steps in the evolution of healthcare and medical treatment over time, especially as a result of new technology, but there remains for the older doctors the difficult process of adapting to the digital age, high speed of medicine, and a completely different medical-patient mindset... let alone accommodating the young doctors with a completely different attitude about medical practice.
The new generation of physicians have jumped far ahead on a technological basis, while lacking in some of the more important issues critical to medical practice business and marketing success and their personal private medical practice financial survival.
This is how you find the steps to a more profitable and
efficient private medical practice business.(Click on image for more information)Medical practice business secrets and strategies
you won't find anywhere else.Details on how to increase your medical practice
income rapidly.The reasons why physicians are in the situation they are
today (2014) and what the solutions are for resolving
the financial failure problems physicians are forced into.Don't be sleeping in your medical practice. Use your creativeness
and this website to stir up your passion to grow your private
practice daily. Implement some marketing strategy or tactic
weekly into your practice.
Just in case you experience a sudden piercing jolt
of inspiration to learn what it takes to reach your optimal level of medical practice satisfaction and fulfillment...Take a few seconds to subscribe (if you haven't already)
(ITS FREE) to my advanced medical practice business and
where you will discover the fastest means to reach your
expectations for income and medical career satisfaction.
Curt Graham, M.D.
2404 Mason Ave. Las Vegas, NV 89102
E-mail = cgmdrx(at)gmail.com
© 2004 - 2016 Curtis Graham, M.D., All Rights Reserved.