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Medical Practice Business And Marketing Articles

Article #10 - Apr. 2010

“Lessons Learned From My Medical Office Business Mistakes” (Part 3 of 3)

Knowing how to develop a business mindset, is
the key to your practice survival.

In the first segment you learned about how I ignored, maybe just didn't know, the dangers of trusting myself for being the medical office manager of my own medical practice business.  The second part sent you a message about real medical business mistakes and their solutions with an emphasis on who you really are in your medical small business and what you must do to create a health care business structure that will stabilize your future practice growth and lifestyle.
Fascinating, but somewhat intangible, are the subconscious parameters which can make or break your career.  Every day I think about what I could have accomplished in my medical practice business if I had stumbled on to the information that I'm about to open your minds to. 
Visualization is an extremely powerful technique for enabling anyone to reach their maximum potential, maximum earnings, maximum use of skills and talents, and maximum value to your patients and your family. 

If you are unfamiliar with the process that athletes use to break all records, business men use to become millionaires, and entrepreneurs use to reach fame and fortune starting from scratch, this is it.  A  chapter out of my new book, "How To Rapidly Propel Your Medical Practice Income To Unlimited Levels In 6 Months", will teach you.

Why Visualization Is an unequaled Driving Force For Successful Medical Practice

“You are today where your thoughts have brought you.
You will be tomorrow where your thoughts take you.”
 ---James Allen

     You can’t fight it!  Our mind thinks in terms of mental pictures.  It’s the way you see your goals in the theater of your mind.  The fact that every thought or idea you have conjures up visual perceptions, in full color in your mind, is a daily event. If you have never considered how the mind works in any substantive sense of investigation, it's imperative to do so.
     Once you have pondered the essential differences between highly successful business people and those who are expected to fail, imagination becomes the common thread.  It’s the way athletes become super-athletes, actors become super-actors, and genius’s rise over the top of
mental possibilities. 
     Your personal goals and dreams began as a thought and thought graduates into a visual imaginable position you see yourself in.  You may as a child imagined yourself as a doctor curing sick people, gone back to that scene in your mind over and over again, added more details and even a flowing visual movie of that scene, and it has remained with you even today.  Goals are made based on the same mental process.  You can see them vividly in your mind’s eye.  We think in terms of visual pictures.
     Maxwell Maltz, M.D. in his classic book, Psycho-Cybernetics, described the imagination as “The Ignition Key to Your Automatic Success Mechanism.”  One of his profound statements, “You can’t win by playing not to lose,” implies that when a person magnifies stress, it increases the chance of making mistakes. 
     Although there are ingredients of a “success-type” personality a doctor may have already, it’s only a starter element on which to build a persistent automatic success mechanism.  A good personality is needed to start with.  Dr. Maltz says it is, “one that enables you to deal effectively and appropriately with environment and reality, and to gain satisfaction from reaching the goals that are important to you.” 

Recognizing that you are not your mistakes is a means of building your self-image.  Feelings about yourself tend to be similar to your feelings about other people.  Being able to distinguish between fact verses opinion as well as being willing to see the truth about yourself, frees you up to recognize your blunders, learn from them, and put them away quickly.  Did I go
too fast there?

     Courage to take action, lack of self-doubt, feelings of self confidence, and understanding that your self-image is something you did not create, can’t be changed, are several factors needed for success.  Personality, however, can be changed to compensate for a weak self-image.  All activate your mental servomechanism which, like a miracle, tells every neural employee to cough up and spit out everything they can come up with to assist you in attaining the goal you have established.

     All positive thinking you consciously keep pumping into your brain each day empowers the brain to focus on success and accomplishment.  Negative thinking does the opposite.

     The thinking mode, positive or negative, is well documented as a dominant influence on our thinking and brain processing. It’s like a balance. When you load the positive side you see positive results and visa versa.

Knowing how your brain works is essential to your medical practice business growth and success

      You’ve just learned how the brain tools work for you.  Now, diving deeper into the gray matter may seem quite different than you understood or were told in medical school. It’s always amazing to me how fast medical knowledge keeps changing, improving, and multiplying. You might get a fresh view of why we do what we do and how we do it.
     You may at some time in your career said to yourself, “What am I doing in this profession?  I feel that I don’t belong practicing medicine. I must have chosen the wrong path.”  After all that high school, college, and medical school flow of passion to reach a goal, you may be having a problem with communicating with who you are... and not, “what career do I need
to move to.”

It’s not only the way you see yourself, but also the way you program yourself.  Are you aware you can program your mind to guide you where you want to go?  It's the absolute truth.  Would I, a circumcised member of the international “Never Lie” Club, ever compromise my integrity by misleading you?
     Lee Milteer, an international authority on success, motivation, and the effects of positive thinking in her book, Success Is an Inside Job, relates how the mind uses information and processes it into action, both good and bad.  Our brain
functions precisely as it is designed by receiving, processing, storing and then acting on the information it is fed.
     The training goal is to learn to think what you want to think, not what your emotions and world around you push you into.  What you think today is a compilation of every external source of information picked up through all your senses starting from day 1.  It includes ideas told to you, thoughts pressed into your brain by others, behavior influenced by your buddies, and every thought or idea you have ever had in your life.
     Consider the power your brain has to enable it to store over a billion bits of information received through your senses by your brain daily throughout your whole life.  It’s all in there waiting for the rest of the brain to access it.  Shad Helmstetter, an expert in self-talk, in his book The Self-Talk Solution, regarding self-training,

“We grow to maturity with some of the most inappropriate and self-hindering programs imaginable stuck permanently in our subconscious minds, where they will affect every action we will ever take and every thought we will ever think, for the rest of our lives.” 

     Past programming forms our patterns of thinking. Our job is to restructure those patterns in order to achieve the quality of life we want. You do that in many ways...  

  •     Self-Commitment-- Repeatedly saying to yourself
    what you intend to do

  •     Visualization - Imagination-- Imagine yourself in the future, what you are doing, where you are, where you want to be, your goals achieved, and the fulfillment you feel. Cancer
    patients live longer and happier using it.

  •     Intuition-- Stretching the mind into the unknown where we
    have to judge by senses or emotions, not reasoning

  •     Entrepreneurial Spirit-- Stepping outside your comfort
    zone and begin thinking outside the box

  •     Conviction-- Intense belief that what you want, will happen

How creative visualization works

     Your belief system that locks you into traditional thinking may not be compatible with what I’m about to tell you concerning how the brain works.  And, that’s OK.  With an open mind you at least can run the gauntlet
with me.

     Visualization requires a quiet mind and place.  It’s often considered a form of meditation, self hypnosis, or psychological obsolescence.  However, there are millions of people around the world who believe otherwise in its incredible value to success, and a top notch medical practice.
     First, you relax and let your mind drift a few minutes in order to unplug the ongoing programming you mind has had running all day.  Then, begin to picture yourself where you always have wanted to be.  Create the items around you in that environment.  

     It begins like a still photograph in color.  You may hear what is being said, see other people around you, outside or inside, office or home, or anywhere you feel comfortable.  Every day you bring that picture up again and add or subtract elements that you want to change.
     Gradually, the scene you first considered to be just some daydreaming stuff takes on a different perspective.  The scene becomes more real to you each day.  When that happens, your brain picks up on that feeling and begins to influence your thoughts. 

     Those employee neurons I mentioned before are given instructions to go to the memory banks and pull out all the information they can find that might make the scene and thoughts about it more realistic. Since these little guys don’t really know the difference between reality and unreality, they cart up everything they can find.
     Once they unload all those images, thoughts, and ideas on the table, the process of sorting through the pile to separate out the positive stuff from the negative stuff begins. 

     Your brain then goes to the table, summarizes the positive side and negative side for you (your subconscious mind) and runs the results up the conveyer belt to the conscious mind to make a decision about.  Of course, all this process occurs in a millionth of a second in time.  I mean to tell you, these little guys are quick!

     Consciously, you now are going to decide yes or no based on what was given you.  If the majority of the information was negative, then you will
say no.  If most is positive data then you will sense it and say yes.  You can easily see that the bigger the pile of positive information is, the more it influences your decision.
     Brain feeding is your responsibility. Make it positive as much as possible every day by telling yourself the positive side of everything. Look at the
good side of everything and focus on it more and more. Make it a habit. Experts tell us a habit can be established in 10 to 20 days of
repeated patterns.

     Yes, I know, those of you who are into computer games would have preferred that I put personal names on each of the employees, and then added a couple monsters for excitement. I’m into success stories, not computer games brain-waste.

Now, connect your brain function to the reality of your goals and ambitions...

      First, there has to be the element of faith involved in your understanding of how your brain works.  Physicians are indoctrinated in the scientific method and evidence based medical thinking. We always need to see proof and evidence that what you advise and do in your medical practice is a result of those two factors.  Logic tells us that you can’t think or handle your affairs unless you have a brain inside your skull… correct?

     Do you have proof that you have a brain?  Have you or anyone else seen it or touched it?  Usually not.  You then are left with accepting evidence as the proof you have a brain, because you see what your brain and thinking can do.  You have faith that you actually have a brain inside your skull, or wherever it happens to be located.
     So, you have accepted the fact that there must be a brain present based on faith or belief.  Carrying that up another notch, when you have a goal in mind you have faith or belief that you can reach it.  You have also fortified that belief with an image or series of images in your mind that you can access at any instant.
     In addition, not only does your mind store those images, ideas, and thoughts for instant access, but it also becomes a scavenger for more related items to mix in with your own that you would not have thought of without having recruited your subconscious mind to help... all automatic. 
     As long as you keep that focus of the goal in mind, you’ll continue to receive other related ideas thrown into the pot from outside of conscious thinking by the subconscious mind.  And, you never asked it for help.
Visualization recruits a subconscious ally
     You suddenly notice that what you originally thought was just a pipe-dream has become much more possible and realistic.  It evolves into believing for a fact that you can reach that goal no matter what.  You simply know it!
     The amazing part of the next stage of this unconscious process is what surprises you.  Up till now, you think you have just “talked yourself into believing you can reach the goal, or goals, and you’re not sure whether you are just fooling yourself about it.” Like a house of cards it could
suddenly collapse. 

     However, instead of collapsing the visualized goal, your mind opens up in a different mode of perspective.  It feeds your ideas with new ideas, your thoughts with new thoughts, and your thinking with new creative thinking. 

     All brain functions now have your goals targeted in the cross-hairs and continue to expand all mental efforts, after that, on drawing out anything and everything contained in your memory banks that you’ve long forgotten about and which widen your conscious scope of ways and means of getting
to the goals.

     Super athletes are able to transform their visualization into a superior state of being and continue to break old records they thought were impossible for them to do.  Successful business people often relate how visualization carried them to a level of success they never thought was possible. 
     It’s how the entrepreneur mind works. You may not know how you’re going to accomplish what you have in mind, and then ideas come floating into your mind that tell you how. You step out of your comfort zone, get used to the insecure feeling you have, and only then does thinking becomes powerful and creative. You now can reach your maximum potential, maximum income producing ideas, and maximum use of your talents and skills.
     I’m sure you’ve heard of the “mastermind process.” You relax, open your mind to any thoughts and ideas, good or bad, useful or useless that relate to the issue you wish to resolve.  Write them down. Let your brain run wild. Consider anything. Then go back and look at what you wrote down.  More frequently than not, the answer is on that page—you just
have to recognize it.
     Group masterminding
is even better where anyone around the table knows the problem and each person gives their crazy, stupid, impossible or wild ideas how to solve the problem.  Like 8 minds are all open to creativeness instead of just your own.  It’s a tactic used by almost every highly successful business entity... even for physician's office businesses.

One way or another the perfect solutions are the result of visualization to start with.
     When you relate these ideas to your medical practice, goals become attainable, your practice reaches maximum profits, and your abilities are magnified.  It has entered my mind that maybe physicians just don’t want to be that successful, that ambitious, that productive, that responsible, that creative.  Do you think? 

     Maybe no one has thought to tell physicians how to reach their maximum potential, how to visualize goals, how to earn income commensurate with their training.
     It's shameful that physicians have to spend long years practicing before these incredible pieces of information reach their ears and can
be implemented.
     To refresh your mind about how it works, think of it as a small boy (thought of a goal) trying to pull a full grown St. Bernard dog (a big goal) along the sidewalk in his little wagon. At first he's struggling along with all his might to move the wagon down the sidewalk. Finally he's exhausted and can't think of a way to get that wagon moving.

     When his playmates (subconscious mind helping) see what he's trying to do, they join in by pushing the wagon further along but with great effort.  Mom (the brain) sees what's happening and jogs out to help them by showing them (sorting out the negatives) all to push from behind, not the sides of
the wagon. 

     Suddenly the wagon moves along like they had planned and after that they all knew exactly how to make a loaded wagon move every time. It worked every time they tried it, was easier each time (creative visualization process), and it became automatic without thinking.
     It's a cute metaphor, but will only make you a believer if you use visualization and practice it often.   

The author, Curt Graham, is a highly experienced business and marketing expert, copywriter, and entrepreneur who has been published in various media over 50 years while in medical practice and after.
Discover what it takes for you to reach the optimal limits of your potential in medical practice, and how to do it: Click Link NOW!

© 2004-2011, Curt Graham M.D., All rights reserved.

Article #10A


photo Dan kenney riding on a bull

Why People Fail

A series of No B.S.  Articles from Dan Kennedy

"Deposits. Withdrawals."

I am ex-boozer.  For a while, after quitting, I had to decide not to have a drink everyday. Now it’s on rare occasions that I consciously decide not to. I became a non-drinker. But I’m also a diabetic, and every meal I decide not to eat something toxic to me – or to eat a little – or to say the hell with it.
Every doughnut shop I drive past is a decision. Every milkshake I don’t swing into a drive-through for, a decision.  Most days I work in complete isolation. No one sees me at all. So I must decide whether to work on the planned work or welcome a distraction or be de-railed by a new urgent.  

We are the sum total of all the “to” and “not to” decisions we make, day by day, hour by hour, minute by minute, situation by situation. Most successful achievers can point to a handful or two of Events Of Monumental Importance in their lives, and too often credit those, or observers credit those, for everything. Rarely so.

Each of those capitalized on only because of countless, smaller decisions and choices. Mark Burnett met Donald Trump essentially by chance, thus ‘The Apprentice’ born. No. Burnett had built a track record; Burnett recognized the opportunity; Burnett had the idea; Burnett had the guts to go pitch it; Burnett had polished presenting skills, to make an effective pitch; Burnett had mentally organized
his pitch.  

Many of our daily decisions contribute to or take away from our growing preparation for opportunities. What you read, what and who you study, the breadth and depth of knowledge you develop, the portfolio of skills you expand and polish, the people you link yourself to and associate with – these are all “deposits” to a growing reservoir of “capital” that, when the right opportunity shows itself, you have ready to invest.

But some, maybe much of what you waste time on, mental junk food you consume, lack of serious study and skill development, poor associations – these are all “withdrawals” that drain your capital reserves, so that when opportunity confronts, you are too weak to take advantage.

EVERYTHING is either a deposit or withdrawal. Every item of food consumed. Every minute given to choices of books, newsletters, TV programs, movies, dinner companions, conversations.  When you see somebody in very good health at age 80 or in surprisingly poor health at 45, don’t be so foolish or generous as to chalk it up to good or bad genes; it is as much or more about deposits
and withdrawals.

When you see somebody living in a paid-for million dollar home and captaining a thriving business, and see someone else losing his home to foreclosure and boarding up a failed business, do not be so naïve or liberal as to chalk it up to luck, or upbringing, or the ever-popular circumstances beyond one’s control. It is as much or more, deposits and withdrawals. 

There was a very popular bestseller titled ‘Don’t Sweat The Small Stuff.’ Popular because the masses do not want to sweat anything. At all. Period. But successful achievers know how necessary sweat is. And they know there are no decisions so small you need not sweat ‘em. Every one counts because they all add up.

The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series (, and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s and more: for information and to register, visit:


Articles © 2010/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.


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masonic emblembright colored American flag  Curt Graham, M.D.
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    E-mail = cgmdrx(at)
   © 2004 - 2015 Curtis Graham, M.D.,  All Rights Reserved.