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Medical Practice Business And Marketing Articles

Article #4  Oct. 2009                                 

“The Holy Grail Of Medical Practice
Success—The First Step”

“I always wanted to be somebody, but I see now
I should have been more specific.     
–Lily Tomlin

       The debate about what success means to each physician in medical practice is not really important.  It’s way too complex of an issue and doesn’t decide anything.  The value of physicians and their medical practices can’t be graded by
a percentage of success. 

       It should be measured by the extent to which each physician is able to master their medical knowledge and business wisdom to create and use their maximum
skills and talents.  Those often unrecognized abilities become evident only when
the mind is open to goals, expectations, and possibilities which haven’t yet been consciously considered.
        Does that mean doctors for the most part don’t have the power of introspection?  Maybe, just not enough of it to recognize they haven’t yet reached their epitome of excellence in their profession?  One naturally thinks that once a physician begins making a good income in their practice, and then spends the rest
of their career maintaining a gradual increase in income by slow incremental expansion of their medical practice, that they are at their peak.  Nothing is as
far from reality as that belief
        If then, you are able to accept the belief you have much more unrecognized ability to reach even higher goals for your investment of your time and cost spent
in education, you’re a winner.  Once you believe in yourself, it happens.  I think Peter Drucker said it well, “Whenever you see a successful business, someone
once made a courageous decision.”        


How do you persuade yourself that you’re not yet at the top of your medical career potential, when you think you are already there?

          Your unauthorized emotions tell you you’re right where you need to be.  Because you have a comfortable grasp on your practice now, then why change things?  Inertia is an animal that has tons of rationalizations in its stomach and powerful legs which follow you around everywhere. 

          Apathy, inertia’s brother, not only contributes to your nonchalant attitude,
but also becomes a well deserved destination for your ambition.  That doesn’t
mean you can’t cage the animals and ship them to another universe. 
          Decisions begin in the mind. That’s the battleground. After your imagination rolls the ideas around in your brain, you begin to sense the truth and possibilities
of creating a much better medical practice and considerably more income. Once
the idea takes on a life of its own, it’s implanted in your mind as attainable.

          That’s when the unexplainable change in your mental awakening begins to happen. Suddenly, for some a little longer, all kinds of creative ideas begin to pop
up about what you can do to accomplish the task and how to do it (Isaiah 48:17). 

          Activation of your survival mode as a result of moving out of your comfort zone turbocharges your subconscious mind to search out all those hidden thoughts
in your memory banks waiting for a chance to be exposed and used. Creative ideas would never have been there if you hadn’t gone through the process from
imagined to possible to belief that they are within your reach.
          This process is not as hard as you might think.  Have you ever heard of “masterminding” or “brainstorming?” It’s the same process. Every successful
business entrepreneur that I have ever met goes through this process time after time for maintaining their success. You should try this technique sometime
yourself to prove it works. 

          Let’s say you are faced with some sort of dilemma or problem, like you just sold your wife’s diamond ring and you need to get it back.  At bedtime you ask your brain to go to work while you sleep and come up with the best answers.  When you wake up in the morning, low and behold, the solution is right there in your face. 

          I’ve used this technique many times in my writing.  Article titles are one of the things I have trouble creating—at least those which attract readers to read it. 
By then, I have some ideas already that just don’t feel right.  At bedtime I have to give my mind its instructions like I mentioned above and well over 90% of the time when I wake up, sometime in the next two hours the right title for my article pops into my head like magic. 
          Scientific research has shown the technique to be highly reliable.  The earthshaking studies concerning these interactions of the conscious and
subconscious minds were described so masterfully by the plastic surgeon, Maxwell Maltz, M.D. in his classic book written in 1961, Psycho-Cybernetics.  The concept
has withstood the challenges of time and critique to today.

You get started by comfortably seating yourself in a quiet room without interruptions and ask yourself some questions such as...

1. Looking at your medical practice, “Is there any aspect of my practice
which I see needs improvement?" 

2. “Are there any elements of my practice which are now being done that
don’t contribute to the growth of or productivity of my practice—and
should be eliminated?” 

3.  “Where do I expect to be with my medical practice 5 years from now?”

4.  “What is my ultimate goal for my practice ambitions when I look far
into the future?”

5.  “When I look deeply into my own thoughts and mind, am I completely
satisfied with my practice and the lifestyle it enables me and my family
to live—or are you deserving of more?”

6.  “Why would I settle for this level of practice income and productivity
when I know that I could with a little more effort improve it to an
extraordinary degree?”

         Writing your answers down will further help you to generate any conviction you have to take action on your decision.  It’s what the world renowned author and motivational speaker Lee Milteer says about the critical process of asking yourself questions in her book, “Success Is An Inside Job.”

“By asking questions, you can outline all the available choices
and determine a host of possible solutions. Then, you can
receive valuable information you might not have thought of
if you hadn’t asked questions. The questions and answers
will help you begin to develop strategies to take back your life”

The author, Curt Graham, M.D., an experienced physician, author, and marketer with expertise in medical practice marketing strategies, is an expert author and motivator for professionals in the business world who need help with improving their business by marketing.  He is a platinum expert author with and has been published in Modern Physician.
Discover how to make your medical practice flourish and exceed all expectations with simple marketing tactics.  Click here now for the effective ways to do it.
©Copyright 2008, Curtis Graham, M.D., All Rights Reserved.

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Article #4A


                  Why People Fail
A series of No B.S.  Articles from Dan Kennedy

          "What Will You Accept?"

“He Smashed His Head Bloody Pounding It On His Locker Door –
And Broke Off Two Teeth Biting On It.”

You may recall a story like that from Dan Jenkins’ football novel, Semi-Tough. (Made into an okay movie.)  The story is reportedly based on actual behavior of Howie Long when he was playing for the Oakland Raiders. You now see a mild-mannered, pleasant Howie on the Sunday morning football show on FOX. That is not the Howie teammates and opponents saw on the field. There, they saw and encountered a man who hated to lose.  In his newest novel, about the LPGA, The Franchise Babe, Jenkins again talks about the hate-to-lose element.

I find fewer and fewer people exhibiting this. In pro sports. In business. Most are all too willing to accept losing and losses, to shrug them off, to end days without productive accomplishment, to miss sales, to let revenue escape, to let customers disappear, to bank excuses instead of money. And as I said last week, you get what you accept.

I have always hated not doing well. Hate is, or is supposed to be a very strong word. Hate is dark and violent and intense.  I mean it that way. I hate not doing well.  People interfering with my ability to do well, through negligence, incompetence, stupidity, have seen and felt my wrath.  Like Howie, I have actually, physically injured myself – smashing fist into wall, steel file cabinet; kicking car fender repeatedly; etc. -in unchecked rage after screwing up badly. 

When I set out in the A.M. with a To-Do List, I resist with every fiber of being, carrying an item on it over to the next day. I hate that.  When advertising, marketing or sales campaigns are slowed or sabotaged by peoples’ sloppy or careless implementation, I immediately begin scheming to rid my life of the culprits. I hate people who don’t hate things being f’d up.  I approve of the Oriental tradition of falling on one’s own sword when performing badly. By normal standards, I suppose
I am emotionally unstable or dysfunctional, and might be diagnosed as mentally ill, but then normal standards lead to normal results, which suck. 

By the way, every doctor always expects me to have high blood pressure. I do not.
I cause high blood pressure, I don’t have it.  Seems to me, if you don’t care deeply, passionately about getting whatever you’re doing right, done fast and on time,
done in the way that produces best results, you ought to find something worth
caring about to do – or find a way to do nothing at all.

If I had a team, I’d much rather have a Howie Long, and have to pry the damaged locker door from his hands and talk him out of the depths of rage, despair and depression over losing, than have a modern-day, laissez-faire, shit happens, we’ll
try to do better next time wimpus and struggle to talk him into performing.  When I look around the ranks of the rich, I see people like me who hate losing. When I look around everywhere else, I see loads of good losers.

At the moment, a lot of willing-to-accept-not-doing-well folks have been handed an extra supply of excuses – gas prices, real estate slump, Lehman Brothers’ bankruptcy, etc. – and many are unconsciously delighted to have them.  Be careful. Their mental illness is contagious.

Text Box:  

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