"The Ultimate Single Business And Marketing
Resource Today For You To
Rely On For The Duration Of Your
"What If You Knew Of One
Invaluable Business-Marketing Resource
Everything You Need To Know To Run Your
And Efficiently, Without Spending
For A 2 Year MBA?"
What if that resource
cost less than a "tune up" on your Porsche
928 and gave you more
practical highly effective
business and marketing information
rely on than
you will ever find in any Masters Degree
Should you have such shallow thinking that
can't comprehend the existence of such an
all in one package of incredible medical
practice business and marketing strategies
without you knowing about it, you will taste
the consequences of arrogance we all know
as, "You don't know what you don't know".
Hopefully, you are not that person.
First, let me remind you that the basic
principles underlying all business success
are the same for any kind of business you
may be in. This package gives you that.
Second, the basics of all marketing
throughout the world of business remain the
same and vary only in the tactics and
strategies applied for the specific purpose
desired. So don't
get the idea that the
business of medical practice is
from all the others.
Where my reasoning and advice
My purpose for sending you in this direction
is simple. Since no one has been able to
coax, manipulate, push, threaten, or trick
physicians in medical practice already to
get an MBA, take time off (full course 2
years) from their busy career in medicine to
do it, or spend about $50,000 while not
earning money in practice for the business
education necessary, it's a
Secondly, no entity big or small has seen
fit to take on the obligation of encouraging
college students, or even teaching college
students that are headed for medical school,
to learn the basics of running a profitable
business, It's a no-brainer thought process.
Thirdly, none of the about 170 medical
schools in the USA teach medical students
anything about running the business
medical practice efficiently, nor do they
intend to do it. It leaves every graduating
medical student intent on private medical
practice with no choice but to resort to
Predictably, all young doctors in this
situation are doomed to some degree of
medical practice failure such as
under-earning during their careers and never
able to reach the satisfaction and goals
they sought. All must spend time soliciting
information and ideas about setting up their
practice business from those who never
really had a sound business education (Other
doctors, nurses, office workers from other
medical offices). Is that information and
help truly reliable? It's a no-brainer fact.
Fourth, in medical practice when a medical
problem issue arises that you don't
enough, you would normally go to medical
textbooks, medical literature, or speak with
an expert, at least someone who has more
knowledge than you, about the diagnosis or
treatment. When a medical practice business
issue arises, you should be doing the
What's your "go to" resource about that? Do
you have such a resource? Is your resource
available always, truly helpful, provide you
with proven and documented information and
is always appropriate to the problem you
have? Is your resource free or expensive
like a business consultant?
I have to tell you that this resource for
business and marketing that I'm recommending
to you today fits your needs, is close to
your fingertips, and this resource
all-in-one package comes from the world's
most prominent business and marketing
strategist today. It's a no-brainer decision
for you to take advantage of. If you don't
believe me, who do you believe offers you
better or more honest and reliable medical
The Resource Is...
Magnetic Marketing For The New Economy by
Dan S. Kennedy
DAN S. KENNEDY is a serial,
multi-millionaire entrepreneur; highly paid
and sought after marketing and business
strategist; advisor to countless
multi-millionaire and 7-figure income
entrepreneurs and professionals; and, in his
personal practice, one of the very highest
paid direct-response copywriters in America.
As a speaker, he has delivered over 2,000
compensated presentations, appearing
repeatedly on programs with the likes of
Donald Trump, Gene Simmons (KISS), Debbi
Fields (Mrs. Fields Cookies), and many other
celebrity-entrepreneurs, for former U.S.
Presidents and other world leaders, and
other leading business speakers like Zig
Ziglar, Brian Tracy and Tom Hopkins, often
addressing audiences of 1,000 to 10,000 and
up. His popular books have been favorably
recognized by Forbes, Business Week, Inc.
and Entrepreneur Magazine. His NO B.S.
MARKETING LETTER, one of the business
newsletters published for Members of
Glazer-Kennedy Insider's Circle, is the
largest paid subscription newsletter in its
genre in the world.
Content *Tool Kit
*Holiday Promotions Swipe File
*12 CD's Info + Instructions
*Bonus CD Pack
Invest in your medical career future at:
Making Marketing Package
Value = $633.91
An additional perk for you...
Details of what you will learn and use
(adapted to medical practice business)
1. Tool Kit - 3 ring binder -
MAGNETIC MARKETING content will
change your medical business forever and why it will
work in any
business outside medical practice.
21 Ways To Look at Direct Marketing --defined
as marketing to draw new patients, done directly from
potential medical patients, usually sent through
the US Postal
Service. As of today it continues to be the
most effective marketing method.
You can adapt any of
these examples below to
your medical practice.
by example and instruction
1 - 36
examples of how to sell what
you do to prospective patients.
2 - 22
examples of how you continue
to keep your medical practice business
the minds of your patients.
3 - 24 examples of what you can do to
provide special customer business
4 - 44
examples of ways for dealing
with other doctors in medical practice businesses
which makes you
"stand out" as the top person
to interact with,
like patient referrals. Two or
three step letter
campaigns to attract their
interest to do business with you
your medical practice).
5 - 44
examples of how professional
practices attract new patients and
6 - 10
examples of strategies for
patients you want in your medical
practice, just like restaurants choose the
customers they want
7 - 10 examples of recognizing
opportunities for ONLINE Magnetic Marketing,
including how to write
copy and ads to attract
new patients, secrets of email
to use Google to get qualified patient
8 - Resources
you can contact who
submitted these examples for more information
and help. Report on "How To Develop
A Marketing System" for your
practice business. Report on "How To Turn
Mailing Lists Into
reports written by Dan Kennedy.
2. Transcripts - 3 ring
binder - 311 pages.
Introduction: Dan Kennedy explains what
the Magnetic Marketing System does for you
and how it works, as well as gives detailed
instructions on what each of the 12 CD's
teach you that you can follow along and
make notes as you listen to them.
Transcripts are meant to fill in the gaps
and explain in more detailed fashion about
the information provided on each of the CD's
track by track.
3. Holiday Promotions - 3
ring binder - 93 pages.
Introduction: Dan Kennedy provides you
with holiday promotion resources that are
unique to business and marketing that no one
else publishes or teaches. These are REAL
promotions built by REAL people for
REAL businesses which should incite you to
create your own promotions for obtaining
loads of new patients.
Three important and powerful ways
They demonstrate how extremely
Holiday Promotions can be for you.
b. There are tips and actual
by Bill Glazer and Dan Kennedy that were highly
their own businesses and will work
for you as well.
c. Shows how promotions can be
into any business.
Section 1 - Sample campaigns
who have been there and done that.
Section 2 - Promotions done by
during his 40 years in a retail business.
Section 3 - Promotions from
Inc. Yanik Silver
- creative, unusual, and effective.
Section 4 - A reference chapter
taken from the book by Dan Kennedy--"Ultimate
Marketing Plan". Regarding FADS
This package of marketing materials tells
you what you have to do in your medical
business to remain profitable and
financially stable in your medical practice
would need months of reading
other business books to gain the information
provided here in this package all at once.
The basics of marketing are presented for
your use. Understanding the fact that fads
and trends that your
patients follow keep
changing with time, should alert you to the
necessity of your constant attention to the
changing patient marketplace.
you to be adapting to those changes rather
frequently in order to keep your medical
practice business at the top of your
patient's list as well as at the top
list of those prospective patients looking
If you don't make efforts to remain in
constant contact with your patients, they
forget about what you did for them. If
don't continually market your practice to
new prospective patients, your practice
business will decrease and leave you in
If you disregard the need
to do these tasks, find out how to
accomplish them, and benefit from the
business knowledge available to you today,
you will never reach a level of financial
independence, practice satisfaction, and
career goals you had in mind at the
Because you chose it you are personally
obligated to maximize your business
knowledge and career capabilities. Because
you chose your career path you are
responsible to yourself and your family to
do more than practice medicine.
responsible for maximizing your medical
practice business as well. Face it, how you
manage the business segment of your medical
practice is the only means you have to
magnify your career and income. It just
doesn't happen independent of a sound
business and marketing
Your level of management of your medical
practice business determines your revenue,
your level of family support, and your
ultimate goals for your career. It's not
possible to continually use your numbers of
patient visits as a legitimate means of
defining your practice financial situation.
Patient attrition, self-burnout, and an
enduring deep frustration with your practice
is the result of forcibly seeing more
patients and treating them with less concern
because of limitations of time with each
one. You may disagree about your ability to
see more patients and maintain your quality
of medical care, but research and facts
The core principles
Balancing your lifestyle and your career is
much more important today than ever. Our
fast moving world and technology advances
add more stress to every medical
already stressful activities.
patients in your practice is definitely not
the answer. Gaining a sufficient degree of
and practical marketing
methods is the answer to your dilemma and
financial problems. These two factors
determine the degree of success of any and
all business ventures.
Whenever you start a business without
business knowledge, you can never seriously
expect anything more than mediocre or less
This Magnetic Marketing Package covers a
great deal of the marketing ideas that work
documented by the examples shown. You have
to remember that underneath the marketing
efforts there must be a business foundation
that enables you to do the marketing
productively. Behind a sound business
foundation are patients that provide the
income to make the business work
Marketing provides the necessary number of
patients to fund your business adequately,
but unless you have a business system
working for you, the income can't be
Poor business management
destroys medical practices by
The three essential elements
you have to conquer...
1. You must accept and believe that you
capabilities to do things your never
2. You must convince yourself that your
fears become obsolete when you step outside
3. You must understand that doing
to maximize your practice, your potential,
goals is critical to your greatest fulfillment and
happiness in life.