Are you losing your private medical practice because you
canít earn enough to keep it open?
If so, itís because
you have never
had a formal business education! ďTheyĒ taught
to practice medicine, but not how to run a
We are talking about OFFENSIVE actions,
You obtain these simple business lessons and advice on
Article #58 - Oct. 2014
ďWhatís the One Thing About Medical Practice Today That
You the Most Personal
Misery and Disappointment?Ē
Itís not because you arenít intelligent, donít
have great medical
or donít have passion enough
to make it in the
profession, but because you were never provided with the
tools all other businesses know how
and you donít.
To get into the mood for making
some judgments and maybe some decisions about your
private medical practice situation I want you to sit
down and ask yourself a few very common questions that I
hear over and over
Why is it so difficult
for me to earn enough money in my practice to
pay for the things I need to do for my family
and with my practice?
What can I do when I see
my medical practice income steadily decreasing
and I have no idea how to prevent
happening or reverse the trend, especially when
I work harder, see more patients, and it doesnít
I have a strong desire
to remain in private medical practice and not
have to become an employed doctor to survive
medicine, so how can I make
Youíll notice that all three
serious questions have
to do primarily with your ability
to earn enough
income to remain in control of your
career. And that issue is at the core of the over 50% of
doctors who admit that they are frustrated and
disappointed with their practice and career.
if you were able to earn the level of income that would
compensate you comfortably well, enable you to pay for
all your family needs and your medical practice needs,
you certainly wouldnít have much to worry about or
signed up for professional poverty when
you got into medical school, right? Your expectations
for your career were no different than mine. But now you
find that all those expectations need to be
those goals have to be modified
downward. Your future in
Half of the
medical profession in private medical
practice today are experiencing the same thing. You
likely donít see much chance of the medical profession
offering you anything better than what you are seeing
today and probably over time, even less.
educators must have figured
that your passion for
practicing medicine would overcome
all of these
None of them
ever mentioned the importance of
having a business education because they were too busy
stuffing medical information into your brain to even
mention it to youóhalf of which you will never use in
practice. Thatís a sore
surveys today that reveal over 50% of
medical doctors are employed by one entity or
large number of those are doctors that
failing in medical practice, saw the future for their
practice disintegrating before their
eyes, and made the
only choice they could make
and stay in
They sold their practices to the local hospitals or
closed their doors, after they found a job somewhere
the HMO industry or hospital environment.
From there on employed doctors are no longer in
control of their medical careers. They arenít in control
of their income or what they are allowed to do
medicine. The employers dictate what is best for their
that will increase employer revenue. I
know about that after my over 2 years employed at Kaiser
harsh examples of what is happening in
medical practice today, are things most donít want
hear or think about.
Your medical future does not have to be dependent on
employment, jumping ship, or putting your own spouse and
kids to work...
The way up the ladder, not down, is well within
your reachóbelieve me. You simply need to do some
digging into the business literature readily available
today, much of it for free.
Your intent should not be to
become a guru of marketing or of business principles.
You just need to pick out one or two business strategies
that fit your practice situation and your determination
to do them and watch the
The strategies and
tactics are not difficult to
or to do. Iím going to put up a page on my website
that lists the business books I recommend you read, and
Iíll list them in the order of what I consider the most
critical for you to read first.
Even if you quit
medicine and start a shoe store
the information fits
that too. At least then you donít have to run around
looking for someone to tell you what the read. I use the
books and what I recommend you read myself, so Iím aware
value to you.
My new book
encouraging medical schools to provide
an academic business education for all medical students,
would be a major shift for medical education and great
value to medical students. But now Iím deciding how to
help other doctors who are in private practice and
suffering from the fee restrictions and mandates
required by our government.
Up to this point
private practice doctors have used
only defensive strategies to combat those
government intrusions. Why? Because doctors are left
a business world that they are left out of
Can you believe that the medical
education hierarchy has for a century left the business
medical practice out of the medical education, in
spite of the fact that medical practice is half of the
private practice of
Can you believe that
these academics likely know
what theyíve done all along and yet take no
responsibility for offering or providing it to students.
Itís a professional insult to every medical doctor and
an outrageous mistake being
made... and is my belief!
Would you send a soldier
into combat with his rifle
and no ammunition? Thatís the way I think about this
egregious stand of the medical school academics.
angers me the most is that a business education can be
added to the medical curriculum easily by
the digital media formats to learn
business and not
interfere with the normal
I know that any medical
doctor can promptly reach
point where they can do whatís necessary to
decrease their incomes at any time they please and for
whatever reason they choose just by reading a few
business books and follow the advice offered there.
Hell, if you canít read, then I can coach you through
Iím dead serious.
Some important benefits
I believe you can follow...
Thereís always a few rules to follow, some understandings
you must consider, and a bunch of things
aware of while taking on the work of making a
lot more money in your medical practice... and get
yourself out of professional poverty even if you
arenít there yet.
It takes a good
knowledge background of the business and
marketing choices you intend to use, before you
start to implement them. So take a few weeks or
months to do that. You might be a slow reader or
have delayed synapses.
You must get rid of your
ďknow it allĒ arrogance before doing anything
about your practice. The greatest mistake I see
being made by private physicians today is to
disregard good business advice, and to a
half-assed job with the adviceóthen expect
wonderful results immediately, or quit.
certainly didnít go through medical school that
way, so donít do it here. Be convinced first
that what you are advised to do will work and it
Nothing in business is
done well without preparation and planningóso
itís a slow process. If you donít have any
patience, quit. Let other doctors get ahead of
you. If you start a marketing campaign to get
new patients, donít expect to see results of it
for 3 to 6 months.
In business you are selling
somethingóyour medical services. You have to get
into patientís minds and it takes 6 or so
injections of information for them to come in
You should never do more
than one business project at a time. Mixing them
will make you more frustrated than you are
today. Once you are seeing good results,
increase the pace of
If you send
out a thousand postcards to potential patients
in your area and get one new patient, change to
another strategy. If you get 10 or 20 new
patients, you have a gold mine to keep
miningósend 5000 postcards to a new list of
potential patients and confirm the success.
There are always patients looking for a new
doctor or to
All business and
marketing projects and strategies that are successful for you,
you must continue for as long as you practice
medicine. If you stop, you go back to
professional poverty. Intermittent efforts of
efforts with working projects you will always
have new patients coming into your office
forever, and in increasing amounts over time.
Otherwise, you have to rely on referrals for new
patients, which means doing some professional
brown-nosing to make it work well enough.
It means that you not
only have to maintain a cutting edge on medical
education, but also on business strategies.
business principles never change, but the world
of business strategies frequently change. If you
send a thousand emails to all your lost patients
to get them back, you are wasting your time and
If you send a thousand postcards to those
patients, you may get a few back. If you send a
thousand personal letters to those patients,
hand addressed envelopes, your real signature on
the letter, you will get at least half of them
back. Direct Mail is always the most
effective and responsive method
There are about 6-8 good
methods of marketing, so you have to know what
they are, try them out in your practice, find
out which works the most productively for your
These methods are just as
useful and lucrative at any stage you are in in
medical practice. But if you want the maximum
benefit from marketing you would have to begin
marketing your medical practice whenever you
begin your new
You have to have a means
of measuring how effective your marketing
project is. It means you have to have a method
of tracking the elements and results of the
process. For example, if you intention is to
obtain 10 new patients per month, you need to
record who they are, how they found your
practice, or who referred them to you.
So if you
see that you are getting only 3 new patients per
month and you want to get 10, then you must
increase the marketing method covering more of
the population of potential patients, accept the
3 as being good enough, or add a second and
different marketing method at the
If you do nothing else
in marketing your practice, you should at least
be keeping a log of how many new patients you
bring in to your practice from any source... and
the number of patients who leave your practice
each month (do it every time you transfer your
patient records to
About 98% of
private medical practice doctors
do this. This process must be a log book used to record
the results... you canít remember these things
your staff is responsible to do this.
You must have your medical office staff...
members... trained to participate in your
marketing process because you donít have
time to do it all effectively.
The receptionist is the most
help in keeping
logs of marketing results
because they are first
to log in all patients
They just have to ask the right
the patients who are checking
in, ďIs this your
first visit with us?Ē, etc.
In addition, the receptionist is
person for answering
the phone, and has
the first opportunity to screen
patients when they call
for an appointment.
11.Remember, your knowledge of how to
business of your
effectiveness of your marketing.
If you have
no person or means of tracking
patients, you will never really know the
validity of your marketing results you
Itís troublesome and takes time to train your
staff what to do
if they happen to be greeting
patients or taking phone calls of new patients
how to record the data needed.
Also, if you lack the ability to properly
a business or people you hire,
you need to
read books on
how to do that or obtain a
If you are reasonably competent
people, then you must
know the most
beneficial ways to get the
out of them,
get them to cooperate, get them
to work as a team, and make them feel like
they are important to your practice,
afraid of you or being fired every day.
12.Last for now, donít even try
to increase the
efficiency of your practice or income from
practice if you have not made
personal commitment to do so...
absolutely no reason to believe that you need to do
anything different with your private medical practice
than you are
You can accept and
continue doing what you now have functioning for you in
your practice. At least you won't have
to worry about
the extra work it would take to improve
Nobody is pushing
you. Nobody in medicine really cares if you choose to
lag behind other doctors who earn lots more income than
You can relax your
mind and live in the 1920s, travel with your kids in
your old car to and from church or the grocery.
What you do with
your medical education and medical career is your own
business. Medicine is a business as you know. But you
don't have any obligation to learn business principles,
strategies, tactics, efficiency, productivity, and
As long as you understand
that without a business
education you likely will not get much further than you
are today no matter how hard you work, hours you spend
in seeing patients, and how much you think you know
about managing a business like medical practice.
this happens while the world around you moves rapidly
upwards and onwards.
No one expects that
suddenly you will begin to see the light and teach
yourself some business stuff, and that suddenly you'll
get a burst of ambition and passion for improving your
medical practice status in the one field you know much
about... medicine. Those sudden surges of inspiration
are rarely much help to you because they are short
However, if you
think in terms of a slow actionable transition up
from your lower middle class lifestyle, you just might
be someone who once makes a less than dramatic start,
will discover as you move along that path of
improvement, your need and passion for more business
knowledge escalates. Why? Because you only see the value
it has if you see the results of it.
You won't find the
support from your family or others until you make your
move to improve. People never seem to mind helping a
struggling person on a mission. But, boy does that
change when they "see" your goals and passions begin to
Just suppose you
started reading a recommended book on business or
marketing and then you start connecting what the author
advises with things in your medical practice.
to understand how just one idea from one book can
resolve a problem you didn't think you had, and now find
a good solution. Just one idea from each book added up
will propel your practice growth slowly over a
You will learn that
you actually have far more capabilities than you ever
imagined, once you begin, take action, or intentionally
expose yourself to how capable you
can be found in every single medical doctor today...
problem is that most all of them never seem to release
all those self-imposed restrictions they have adopted in
life. You may have been told in the past that you will
never amount to more than a "fart in a whirlwind." You
may have listened to the idiot that said that to you,
Everything known in
psychology of behavior tells us that the "comfort zone"
destroys people and their capabilities. What all people
need to understand is that your mind does not open up
until you step out of your comfort zone. Then your mind
presents you with the tools you need to expand your
Whatever that force is, it exists only for
those who move into new and strange areas of intentions.
What happens when you finally decide to start skydiving?
After the first jump, you can't wait to try it again,
and never quit. Suddenly all those fears are eliminated.
Somebody put those fears there... maybe you?
You don't have to
believe me. Just ask around and hear what others have to
say. How many people have to say it to you before you
believe what I'm telling you? Yes, I've been there and
The Renegade Millionaire Way
by Dan S. Kennedy
"Being About Something More
Each year, the Chick-Fil-A restaurant
chain, famous for its tongue-in-cheek ads featuring cows
urging folks to ďeat more chickenĒ,
has a Cow
Appreciation Day. Customers who come in dressed up as
cows eat and drink for free. Anybody wearing anything
with a cow pattern Ė hat, cap, shirt Ė gets a sandwich
free. Last year, 400,000 people
in dressed up as cows.
The guy who started
this chain was a bona-fide Renegade Millionaire. Even
though many of their shops are in malls, theyíre all
closed on Sundays nationwide, because he believes in
rest and time with family on the Sabbath. If a mall
wonít let them close, they donít go in the mall at all.
Hasnít hurt them.
In 2011, at mid-year, they were up
system-wide by about 12% in same store sales vs. prior
year, the chain is growing, the company profitable. I
believe itís the founderís son running the show now. I
saw him on Fox-Financial, cheerfully and goofily dressed
up as a cow, pitching Cow Appreciation Day.
A lot of people let ego, often
undeserved ego, stand in the way of achievement. They
envy others their wealth, but arenít willing to totally
put themselves out there to get it for themselves. On
the other hand, a lot of people operate without
underlying principles and a strong navigational system,
so they are easily blown off course.
The folks running
this particular company have clear,
firm values. One is
that customers have fun. Thatís something missing from
too many businesses: nobodyís having any fun. The
experience of being a customer is, at best, ordinary; at
I like to ask business owners
what their business is
about. What theyíre doing.
Small-thinking shopkeepers always answer in terms of
core deliverables. We clean carpets, we cut hair, we
sell insurance. Slightly more sophisticated
students of marketing tend to give boilerplate marketing
message answers: we help people protect their
Executives at big dumb companies
usually quote the vaguest of mission statements. But
thereís little juice in any of that. At one point, Trump
set out to change the skyline of New York City.
Well, thatís something. When you tell people
thatís what weíre all about here, you can
capture their imagination. That has juice.
I set out in
1975 to introduce more people to Ďsuccess educationí
than any other person or company ever had, and I believe
Iíve done that, although Iím not quitting
just yet. That
has juice. And itís navigational; you can ask about
everything you might do, is it fulfilling that purpose?
Itís good to be about something significant and
Then, when somebody asks you what you do,
tell them, they get that youíre about something
interesting and will want to know more about it, may be
in helping you, or being a part of it
somehow, if only
as a customer.
One of the essential
ingredients of the Magnetic Marketingģ that Iíve taught
is creating something that is magnetic. Most
businesspeople are thinking too much about how to sell
their stuff Ė not enough about to make
it and themselves
magnetically attractive, so the selling
of stuff occurs
DAN S. KENNEDY is a
serial, multi-millionaire entrepreneur; highly paid and
sought after marketing and business strategist; advisor
to countless first-generation, from-scratch
multi-millionaire and 7-figure income entrepreneurs and
professionals; and, in his personal practice, one of the
very highest paid direct-response copywriters in
America. As a speaker, he has delivered over 2,000
compensated presentations, appearing repeatedly on
programs with the likes of Donald Trump, Gene Simmons
(KISS), Debbi Fields (Mrs. Fields Cookies), and many
other celebrity-entrepreneurs, for former U.S.
Presidents and other world leaders, and other leading
business speakers like Zig Ziglar, Brian Tracy and Tom
Hopkins, often addressing audiences of 1,000 to 10,000
and up. His popular books have been favorably recognized
by Forbes, Business Week, Inc. and Entrepreneur
Magazine. His NO B.S. MARKETING LETTER, one of the
business newsletters published for Members of
Glazer-Kennedy Insiderís Circle, is the largest paid
subscription newsletter in its genre in the world.
In Every Issue
My desire is to always offer you the business and
marketing strategies that you will need if you ever wish
to reach your maximum potential in the practice of
medicine whether you are employed or in private
Profitable Practice Tips
Sometimes fear overcomes clinical sensibility....
Use of the laparoscopic power
morcellator is being restricted, for removal of fibroids
of uterus. All in the name of an unsubstantiated and
unproven belief that the estimated 1/3000 occurrence of
cancer inside fibroid tumors is spread by
You would think that research would have by now shown
that sarcomas can be spread in lab animals simply by
seeding the cancer cells in their abdomen. The myth
laparotomy abdominal or vaginal removal of fibroids
should also be the same risk because it is necessary to
cut through benign fibroids to remove them from the
patient rather often.
And we haven't yet seen all the risk data comparisons
among patients who undergo laparoscopic procedures vs.
abdominal laparotomy procedures, such as death,
pulmonary emboli, etc.
I personally know of several
laparotomy deaths and none related to laparoscopic
procedures. No one denies that major surgery is far more
dangerous to patients than minimally invasive
Perhaps patients would prefer to make that
decision instead of
"Be careful about reading health books. You may die of a
Goals - Plans
Career planning: Survey of 20,000 US doctors-- 71%
say they would become doctors again and 50% would
recommend it to their children. (WSJ, 9-16-14)
I'd like to know the ages and practice situations before
I'll believe this slant of results.
that 50% of physicians are in employed positions, have
good incomes as a result, would believe that medicine
can't be all that bad. Maybe 20,000 private practice
physicians would likely reveal the reverse
percentages. It takes a little suffering to bring out
must strive to become much less susceptible to
influences outside of yourself and much more inclined to
trust the instincts and feelings that lie within you."
Views I Only Share With My Friends--
What my medical career taught me.......
and how it can help you manage your medical practice
business at the highest level of expertise.
Facts And Stats
If you have an opportunity to cash in on an investment
with surgical instrument companies, drug studies with
pharmaceuticals, or other medicine related industries,
You better do it promptly because the money
poor government is now digging into the illegal kickback
moneys paid to physicians more than ever. And they will
close that avenue of physician income soon, you can bet
Drug and medical-device companies
paid at least $3.5
billion to US physicians and teaching hospitals, just in
the last 6 months of 2013.
There is no
reason not to get your share of that legally.
Graduates in Business: Survey or 30,000 bus. grads
showed that they have the least interest in their work
than all other areas of graduate education. This must
mean that there's a lot of mistakes being made in
business today--somehow seems similar to doctor's
What Your Kids
Are Capable OfÖ
Insist on and help your kids to become assets...
When you want to understand
what your modern day kids are
capable of and
have the ability to do, regarding starting a
business of their own, then hit the link below and give
yourself a dose
of inspirational enlightenment...
Teach your kids these thingsÖ
--faith in God,
the power of money
your practice using the strategies in this
which contains the keys to your
medical practice survival.
"How To Rapidly Propel Your Medical Practice Income To
Unlimited Levels In 6 Months"
When you need expert help and advice, and
just don't know where to turn
to get honest and reliable help with your battle to
fight the external forces that compromise your practice
revenue and growth.
want to improve your medical
practice income dramatically in a short period
prefer to find the means to reach your
highest level of practice income
demand effective and reliable
means for preventing the financial collapse of
are determined to find ways to
combat govt. fee restrictions that continue
recognize that what you are
missing in your medical business are
implementation of business principles and
want to do it yourself and
save a bunch of money.
are sick and tired of putting up with what you are
being forced into doing
with your practice to
are aware that no other physician
author is making any effort to tell you what to do and
how to do it effectively to reach your
expectations you had for your medical career when
understand the severity of being in a business
without ever being taught the
business knowledge to run it profitably.
insist on having a blueprint for
your medical practice business that provides
every key to your practice success at the
References For Maximizing Your Practice Income
My Other Medical Websites